Reach more customers with Apple Business Connect

Reach more customers with Apple Business Connect

Apple Business Connect is a free tool that allows businesses of all sizes to customise how their information appears across Apple apps such as Maps, Wallet, and Siri. This means that brands have more control of their business information and will be able to grow their reach and brand.

Why is this important to businesses?

Apple Business Connect allows businesses to take control of how their business is seen, including information such as directions or contact information, limited-time offers and announcements, and actions that drive engagement and conversion. By registering for Apple Business Connect, you’re able to customize the way key information appears to more than a billion Apple users across  Maps, Wallet, Siri, and other apps. In a nutshell, Apple Business Connect  helps businesses reach more potential customers and attract them to their business.

Strategically for business owners, Apple Business Connect provides more tools to reach audiences in different ways. Updating a place card with accurate information can positively impact the way in which consumers engage with a business. It’s important for a business to be present wherever its audience is, which includes Apple apps.

Localistico integration with Apple Business Connect API

Localistico customers automatically have access to the new integration and can now make updates to their Apple place card at scale, by leveraging the Business Connect API. Some of the benefits include:

• Controlling how people see your business: Claim, manage, and keep your place cards up to date. This includes adding and updating hours, addresses, phone numbers, website, logo, and images that appear across Apple Maps, Messages, Wallet, Siri, and other apps.
• Viewing Insights data: See how customers are engaging with your business on Apple Maps. These metrics allow you to view data such as search metrics, visits, shares and more for each location. 

• Using Showcases to promote special offers:  With the Showcase feature, you can present limited time promotions in the place card of each location, such as exclusive offers, seasonal menu items and discounts.

Localistico’s CEO & Founder, Ricardo Varela, says: 

“Apple Business Connect offers businesses the ability to manage their information across Apple, present the best version of their brand to their customers, and gather better insights. We at Localistico are really keen on continuing to help our clients’ brands in making the best of these opportunities and look forward to further innovation.”

To get started with Apple Business Connect, register for free here.