Localistico and TripAdvisor join forces to help restaurant owners and hospitality brands increase foot traffic and online visibility

Localistico, the fast-growing local marketing and analytics platform announced today a partnership with TripAdvisor, the world’s largest travel site*. The new partnership gives Localistico clients the ability to edit their TripAdvisor restaurant listings, as well as monitor diner reviews straight from the Localistico platform.

TripAdvisor is one of the world’s largest restaurant sites, with over 200 million diners searching more than 4.7 million restaurant listings each month, making it a powerful marketing platform for restaurant owners. As part of the partnership with TripAdvisor, Localistico is now an authorised reseller of TripAdvisor’s sponsored advertising product, TripAdvisor Ads. With highly targeted TripAdvisor Ads, Localistico clients can capture the attention of traveller and local diners who are actively looking for a place to eat.

“Most restaurant owners are aware of the importance of TripAdvisor as a key vehicle for attracting new customers,” said Ricardo Varela, CEO at Localistico. “We are thrilled to have TripAdvisor as a partner in our journey to help businesses reach a greater number of local diners, and ultimately gather better insights to enhance their marketing initiatives”.

Localistico already integrates with Yelp, Google, Facebook, Zomato, Foursquare, Apple Maps, and others, allowing restaurant owners and retailers to optimise their business for search results, monitor reviews, gather cross-channel analytics and launch geo-targeted advertising campaigns. “Through our partnership with TripAdvisor, we are providing Localistico hospitality customers with more control over their local search presence to ultimately help them to fill their tables with diners from around the corner and across the globe”, said Varela.