WebinarsOptimising your online-to-offline marketing strategies for fashion retailers
In this fast-moving fashion retail market, it is important for brands and retailers alike to keep their fingers firmly on the pulse to stay relevant. The key to being a successful retailer in the coming years will lie in the ability to connect with the new generation of customers who hold massive buying power in today’s economy. According to Think with Google, 55% of millennials ignore brands that don’t show up in their searches or have poor reviews.
While more than half of millennials now use digital tools to pre-shop, the overwhelming majority still want to complete the transaction in store. Providing a great store locator, giving access to real-time in-store inventory, and having a well-executed local SEO plan are amongst the highest value digital activities for any retailer.
In this 45-minute webinar, Dan Staples (Head of Commercial Partnerships at Localistico), shows how effective local marketing can increase purchase intent, improve your store discoverability in search results, and get more people walking through your doors.
In this on-demand webinar you will learn:
- How technology is changing the way your customer’s shop
- Tips to amplify your local brand online presence
- How to leverage location marketing technology to drive sales