Case StudiesHow Spar NL Streamlined Customer Engagement

Spar in the Netherlands knew they had a blind spot when it came to local marketing. Specifically, they had no ability to incorporate data from each of their Google stores’ profiles, as each Regional Manager had their own. They were well aware that to be on top of the competition, which was mainly focused on citation management, they needed to go beyond and have a complete customer journey scope. This 360º would allow them to have a full omnichannel presence in all the main local touchpoints to drive more customers to their physical stores and tailor actions based on the stage they were in the conversion funnel.

In this case study, you will learn how Spar NL…

• Collected and populated all of the information from Google My Business in one place.
• Seamlessly integrated with Power BI to update data it in real-time.
• Utilised insights, tracking, and reporting to distribute crucial intelligence from the individual store level all the way up to the highest echelons of the business.
• Increased their review shares through automatic replies for reviews.
• And much more…