O2 Germany was looking to engage their audience while keeping their online presence fresh. This need became more urgent during the pandemic, since O2’s clients were disoriented with the constant changes in opening hours and temporary closings. The company’s priority was to continue being there for their clients, assisting them during these times of uncertainty; therefore, the correct management of their social media channels became not only critical, but an opportunity.
In order to do this, they decided to use Facebook Posts and Facebook Messages, which allowed them to share important information directly with their customers, such as closings and openings, COVID-19 measures, as well as services available, stores’ stock and promotions.
Download this case study to find out how O2 Germany obtained the following results:
- +1300 Campaigns Launched
- +283% Facebook Page Impressions
- + 117% Facebook Page Views
- + 172% Checkins
- + 171% Redirected to physical stores
- And much more…
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