With 76% of local searches ending in a store visit within 24 hours, and 4/5 users wanting adverts tailored to their city, postal code, or immediate surroundings, merchants and brands could be left with no choice but to adopt emerging advances in technology and local marketing to keep up with customer’s rising expectations.

In this free “Multi-Channel VS. Omni-Channel Marketing” whitepaper, you will learn about:

  • Today’s marketing landscape
  • The change in customer’s expectations
  • Multichannel vs. omnichannel: The differences
  • What is multichannel marketing?
  • Can multichannel marketing successfully fulfil customer expectations?
  • What is omnichannel marketing?
  • Popular omnichannel marketing techniques
  • How easy is it to implement and omnichannel marketing strategy?