Customers lose confidence if your digital presence shows incorrect information, such as opening hours, negatively impacting your brand. A seamless omnichannel experience should guarantee that there aren’t any friction points throughout the customer journey.

However, maintaining up-to-date profiles, holiday opening times, promotions, new store openings, and attractive pictures is a tough job for all stores across all major digital platforms. And we’ve seen is a top priority among retailers.

So, how can retailers make the most of their online presence to attract footfall to their physical stores? We’ve come up with some of the main things you should be doing before, during and after publishing your locations.

Download this checklist to go through the 9 main steps needed to be on top of your online presence and take your strategy to the next level!