Deliver a consistent omnichannel experience
83% of mobile users say that a seamless experience across all devices is very important
Maintaining a consistent brand experience across all owned and major third party digital platforms is increasingly important as the level of mobile engagement continues to increase. The initial customer touch point in the branch or venue journey is increasingly a profile on Google Maps or Facebook - therefore, in a world where customer experience is so important, it is critical that you control this engagement. Our platform enables you to take control of all digital touch points with your brand, on all major platforms, via one easy to use portal.
For banks, where digital is the primary channel of interaction for consumers, you need to ensure you’re controlling the primary interaction channel for your branches. Our platform ensures all branches and ATMs are present and accurate on the platforms your customers expect them to be (inc. Google Maps, Apple Maps, Facebook, Foursquare and Yelp) and with automated local advertising, it attracts potential new customers to you.
Gain local location/area insights and action targeted campaigns
By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending
Do you know which of your locations receives the most local searches? Which one customer request directions ro call the most? Our platform enables you to analyse customer search behaviour in the local area around each location and gain actionable insights on which ones perform well vs competitors and which require some help. You can then run automated targeted campaigns, optimised for local search, on specific venues and areas and track campaign success.
For estate agents, identification of areas with a growing volume of local searches can assist with area insights and the location of potential new branches. Targeted ads can then help capture these customers to ensure these high intent local customers sell or rent with you.
Need more info? Check out our features page to learn more about our platform.